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Finding Product Market Fit

Finding Product Market Fit

See Highlights of the Webinar Here

Akos Kiss-Dozsai, founder of Airtime UX, interviews me to discuss my experience with Product Market Fit (PMF).

PMF is the mantra of startups & VCs. But how do you know how to get there? What does PMF feel like? Is there anything afterwards?


Jim Morris, a Silicon Valley serial entrepreneur with IPO and buyout experience, joins me for a webinar sharing his unique experience about product market fit.

We'll explore what PMF means or what contributed most in his past to reaching it. We venture further on to see if you can measure your product market fitness (is this the term?:) and what you need to watch out for when you reach PMF. Once attained, it can still be easily lost. With over 20 years of experience & scaling multiple businesses to exit, Jim brings a one-of-kind lens to make sense of PMF.

Our agenda

  1. What is product market fit?

  2. What is the experience like to reach PMF?

  3. How to measure your proximity to PMF?

  4. What should you watch out for if you reached it?

  5. Q&A

Key outcome / learnings

Memorable & entertaining stories, which will guide you how to plan your own journey towards PMF.

About Jim

Jim coaches Product Management organizations in startups, growth companies, and Fortune 100s.

He's a Silicon Valley entrepreneur with over two decades of experience including an IPO ($450 million) and a buyout ($168 million). These days, he coaches Product leaders and teams to find product-market fit and accelerate growth across a variety of industries and business models. 

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Fuego UX Podcast: Where Product Meets Design

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October 12

Airtime Product Research Summit