Product Discovery Master Class
“This workshop developed a shared understanding and mindset for product discovery with my team. ”
A Cohort-Based, Hands-On Approach to Learning
A product discovery workshop is an excellent opportunity for participants to unleash their creativity and contribute to the development of products that meet specific needs.
During the workshop, participants create new ideas, explore problems and opportunities, and develop the skills to conduct continuous discovery.
Participants should attend the workshop together with their cross-functional team. During the workshop, each team will apply the techniques being taught to their own product areas.
In addition, teams spend time outside of sessions to complete workshop tasks. This deepens their understanding and gives me a chance to give real-time feedback on their progress.
To increase frequency of discovery, teams identify the promoters and inhibitors for continuous Product Discovery. The workshop concludes with each team creating their own continuous Discovery plan.
Collaborating with others in the workshop also enhances participants' creativity and problem-solving skills. Additionally, the workshop environment encourages open communication, active listening, and constructive feedback, which foster team bonding and mutual respect among participants.
Ultimately, running a product discovery workshop enables businesses to optimize the product development process from start to finish and gain a competitive advantage in the marketplace.
Plan a Product Discovery Workshop for your teams
The Product Discovery Workshop includes the following concepts:
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Product Discovery Overview
Learn when to do Discovery. Start by identifying top risks. Talk about the hard problems that the team is facing.
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Real-Time Collaboration
Assemble a Core Discovery team with Product Manager, Designer, Tech Lead, and other important roles as needed. Learn to collaborate in real-time using working sessions.
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Map the User Experience
Avoid waterfall development. Instead of passing documents and chats, achieve shared understanding by mapping the end to end user experience together.
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Find Problems & Opportunities
Identify pain points. Check your assumptions. Connect with experts inside and outside of your company.
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Identify Success Metrics
Create Product level metrics. Connect business goals to day-to-day product team priorities. Improve metric fluency in the Product team.
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Unleash Creativity
What happens when you get stuck? How can you get unstuck? Learn useful brainstorming techniques.
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Design Effective Experiments
Which experiment type can extract the most useful learnings from users? Find a strong signal of demand, not just an opinion.
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Sketch Solutions
Quickly ideate. Leverage the creativity of the entire team. Develop multiple solutions to stretch the imagination.
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How to Recruit Users
Avoid groupthink. Don’t just interview internal stakeholders and experts. Stretch to find perspectives different from yours while keeping your domain knowledge fresh.
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How to Interview Users
What to say. What NOT to say. Leverage a tried and true hypothesis-driven script refined over time with hundreds of interviews.
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Practice Interviewing with Mock Interviews
Workshop attendees use a real prototype and conduct one-on-one interviews with other attendees.
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Learn to Analyze and Take Action on Feedback
What you can and can’t learn from user interviews. Determine if you’ve missed something. Analyze different types of survey answers.
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Make a Plan for Continuous Discovery
What’s next for this product? Make a Product Discovery plan for the next quarter. Find and remove barriers to continuous discovery.
Additional details for the Product Discovery Workshop:
Minimum 10 participants
Takes place onsite for two days or can be split in to six 2.5 hour online sessions
All workshops led by Jim Morris
Jim coaches Product Management organizations in startups, growth companies, and Fortune 100s.
He's a Silicon Valley entrepreneur with over two decades of experience including an IPO ($450 million) and a buyout ($168 million). These days, he coaches Product leaders and teams to find product-market fit and accelerate growth across a variety of industries and business models.
Jim graduated from Stanford University with a BS in Computer Science and currently lectures at UC Berkeley in Product Management.