Designing Experiments Workshop
Cohort-Based Hands-On Designing Experiments Workshop
There's no point in building technology that no one wants, yet so many teams skip the product discovery process.
Even the most efficient process can’t turn a bad idea into a good one. Building untested ideas is risky and can cause lost time, wasted money, and low morale.
This workshop presents concrete techniques you can use to design experiments that weed out bad ideas and highlight good ones.
This is a 2.5 hour long workshop.
Teams learn to avoid focusing on one solution too early. They learn how to test multiple options to reveal a user’s preference (if any).
Designing a great experiment requires teams to stretch their creativity and imagination, even taking some risks.
Plan a Designing Experiments Workshop for your teams
This workshop focuses on design experiments where teams can learn without ever writing code.
The Designing Experiments Workshop includes the following concepts:
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Product Discovery Overview
Learn when to do Discovery. Start by identifying top risks. Talk about the hard problems that the team is facing.
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Narrowing the Solution Space
Breakdown the eventual solution into testable yet still valuable pieces. This can be called a Vertical Slice or a Minimal Valuable Prototype.
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Unleash Creativity
What happens when you get stuck? How can you get unstuck? Learn useful brainstorming techniques.
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Design Effective Experiments
Which experiment type can extract the most useful learnings from users? Find a strong signal of demand, not just an opinion.
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Sketch Solutions
Quickly ideate. Leverage the creativity of the entire team. Develop multiple solutions to stretch imagination.
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Expand Into Multiple Options
After you’ve narrowed scope, it’s important to expand your creativity. Bring multiple options to users to generate higher quality feedback.
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Design for Feedback, Not Pixel Perfection
Create “realistic enough” prototypes to get in front of users sooner and learn faster. Provide a “Choose your own adventure” menu of options allowing users to envision the possibilities.
Additional details for the Designing Experiments Workshop:
Minimum 10 participants
Takes place onsite on online in one 2.5 hour session
All workshops led by Jim Morris
Jim coaches Product Management organizations in startups, growth companies, and Fortune 100s.
He's a Silicon Valley entrepreneur with over two decades of experience including an IPO ($450 million) and a buyout ($168 million). These days, he coaches Product leaders and teams to find product-market fit and accelerate growth across a variety of industries and business models.
Jim graduated from Stanford University with a BS in Computer Science and currently lectures at UC Berkeley in Product Management.