Companies set goals. Product teams deliver features. But they aren't connected. Consistent delivery isn't enough to guarantee company success. Learn to connect the dots between a company's goals and the everyday work of individual teams.

Too often, ideas go straight from stakeholders to delivery.

How can your team focus on solving a real customer problem?

By understanding why they are building an idea, teams can ground their product decisions in customer and business realities.

In this summit, you'll learn how to perform user research with minimal resources, how to synthesize data easily, how to get product market fit and most importantly how to stay fit when you got there.

Akos Kiss-Dozsai, founder of Airtime UX, interviews me to discuss my experience with Product Market Fit (PMF).

PMF is the mantra of startups & VCs. But how do you know how to get there? What does PMF feel like? Is there anything afterwards?

My latest podcast is with Alex Smith discussing Where Product Meets Design. He cuts it down to 10 minutes which I love.

We talk about how to work with UX Researchers when you're doing squad-led user research and other topics.

I spoke virtually at the Product Management Summit held in Shanghai, China.

I did a compare and contrast on how NOT to conduct Product Discovery vs how to BEST do Product Discovery.

I covered the DOs and DONTs of managing teams doing Product Discovery.

Then I explained the best ways to run a discovery experiment to get the best feedback from users.

Companies set goals. Product teams deliver features. But they aren't connected. Consistent delivery isn't enough to guarantee company success. Learn to connect the dots between a company's goals and the everyday work of individual teams.

I led a dynamic discussion with 150+ Product Managers and Designers about how to design experiments that extract the best feedback from customers.

Join eight of the top product coaches in the world for a live, unscripted "long conversation."

It's a great line up with Nacho Bassino, Inês Liberato, Marton Gaspar, Randy Silver, Büşra Coşkuner, Christoph Steinlehner, Timoté Geimer

If you have to ask if you have hard market fit, you definitely don't have it.

People get really internally focused. Their bosses really demand the attention of product managers and engineers. The other internal stakeholders they try to dominate the conversation as if they know everything.

And I just don't think the hit rate of your average executive is that high because most startups are failing, right? So most ideas are not really working in the market.

And so what I want folks to do is really get out and talk to customers.

Speaking at the BAistanbul Conference:

Learn about Customer Interviewing. What’s a “bad” interview? What’s a “good” interview? Get actual resources to make your own great interviews.

Don't wait for a UX researcher. You can successfully interview customers. Learn when should you speak to customers and how can you get the most out of that precious time.

Don't wait for a UX researcher. You can successfully interview customers. Learn when should you speak to customers and how can you get the most out of that precious time.

Customer interviews are a critical part of the process of building great products that customers want to buy but they are rarely done well.

In this workshop session, Jim will show why customer interviews should be an integral part of your product development process and what you can learn from them.

Ideal for: Founders and Product leaders. Key Takeaways:

The value of a product discovery mindset versus traditional delivery

When to pull up and make a big product discovery investment, and who you should involve

Key steps in the product discovery process including techniques and frameworks to help prioritize ideas

How to continue product discovery in parallel with development after your start building

Join seasoned UX professionals and leaders, in kicking off our design process series next week. Presentations by:

Head of UX for Pie Insurance, Kevin Philpott on Blitz Research as well as Product Discovery Group founder Jim Morris teaching us about how to innovate with quick experiments.

So let's say you've got this interesting prototype you show it to users.

And they say, “oh i like this, that's interesting. i'd use this.”

i have to say after years of hearing this from hundreds of users that they're basically lying. They're not lying on purpose.

They just want to be nice to you.

I call this the “meh” feedback. So when you hear “that's interesting” or “i like this” don't walk away with validation.

Every Product team can and should seek out customer feedback. And not just about problems or opportunities.

Before you spend weeks or months building a solution, there should be a squad-led Discovery process to seek and incorporate customer feedback.

The "squad-led" part is the key. Otherwise, you will be dependent on someone else's priorities.

Delays are inevitable when I hear things like "I'll check with Marketing" or "we'll have to wait for our UX researcher to become available". 

From assembling the right team to crafting the right prototype to conducting the right customer interview, every organization can use Product Discovery to find great ideas sooner and accelerate growth. On June 14th, Jim Morris, Founder of the Product Discovery Group, will present concrete techniques you can start using immediately to weed out bad ideas and focus on the good ones from 25 years of mistakes and successes.

How do Product teams find that next big idea?

Not everyone is Steve Jobs or Elon Musk, but they don't have to be.

It turns out that even ordinary product teams can discover extraordinary ideas.

By using the Product Discovery Cycle, teams can find new ideas, understand customer pain points, and test solutions quickly and cheaply all while staying aligned to company goals.

An interview with Jim Morris. Jim's a product discovery & experimentation coach who wants teams to stop wasting their time with discovery if they're not going to do anything with it. He's currently running Product Discovery Group out in Silicon Valley.

Building a strong product culture isn’t easy, especially when your organization lacks the resources or expertise in supporting product-led discovery & delivery.

How do the best PMs succeed in this environment?

Please join us for a special PM mastermind session where seasoned Product Leaders will share their best practices, experiences, and tips for navigating these challenges effectively.

Jim presents concrete Product Discovery best practices that teams can start using immediately. He focuses on how to create quick experiments that drive valuable feedback while being easier to make and easier to analyze.

Drawing on 25 years of failures and successes, this talk will focus on lessons learned and client-tested techniques that develop business and customer value in software-backed products and services. These can be applied across a variety of industries such as digital health, ecommerce, telecoms, insurance, finance, government, facilities tech, and technology services. Examples will be discussed from corporate and startup environments.

Jim Morris is the founder of Product Discovery Group, serving as a mentor and coach to product teams to assist them with idea development, user testing, user research, and developing rapid prototypes. We chatted about his start in computer science, the companies he founded, and the way that public speaking has benefited his career.

Engineers have used agile methodology to achieve predictability and success. Product teams can do the same with Product Discovery. It starts by creating a growth mindset and developing empathy for customers. It continues by learning and executing Product Discovery techniques to find valuable problems and validate potential solutions.

We will be joined by a special guest, Jim Morris, a Product Discovery Coach. His organization, Product Discovery Group, has helped hundreds of people with product discovery. He's the expert on how to make interactions with customers easy, frequent and fruitful. By addressing risk upfront, working collaboratively and focusing on outcomes, product discovery techniques can help extract actionable insights from customers and spark innovation in your product development.

Jim Morris of the Product Discovery Group will lead a discussion on building a strong product discovery culture within your product team.

Topics will include:

-Creating the right types of cross functional teams to enable discovery

-Overview of most successful discovery techniques

-Removing common impediments to product discovery

-Incorporating product discovery into a "roadmap culture"