A Cohort-Based, Hands-On Approach to Learning

This is a live, online class taught personally by Jim Morris.

It is a public version of what he teaches to companies in private workshops.

Companies set goals, and product teams deliver features, but often, these efforts aren’t aligned.

Meeting deadlines alone doesn’t ensure company success. It’s crucial to connect a company’s overarching goals with the daily tasks of individual teams.

Learn how to bridge this gap, manage technology development effectively, and make informed decisions using quantitative data..

Who is this for?

The master class is ideal for Product Leaders, Product Managers and Product/Data Analysts.

What will I learn?

There is more to making data-driven decisions than just setting OKRs (Objectives and Key Results). Each product and business model demand their own type of measurement and analytics. This course covers a wide variety of types of metrics and analysis with real world examples to bolster deeper learning.

High level objectives

• Learn analysis techniques to understand and improve a B2C or B2B customer journey

• Focus your team by creating actionable, well-written Objectives and Key Results

• Find the right metrics to define success for your product, customer and company

• Connect product and customer success to company success

• Level up your business thinking with advanced analysis techniques

• Transform into a data-driven culture by using the right tools, roles, and processes

Detailed objectives

• Manage your product using analytics, not deadlines

• Spot product weaknesses using metrics

• Find new product growth areas using analytics

• Practice and write good Objectives and Key Results (OKRs)

• Apply the right metrics for your business model and product type

• Identify leading indicators and shortening the lag on lagging indicators

• Separate actionable outcomes from vanity outcomes

• Break down company-wide goals into actionable team goals

• Use analytics to tell the story of your product

• Understand which roles and responsibilities are needed to be successful with analytics

• Design the instrumentation of analytics technology into your products

• Know which type of analytics tool to use to analyze the multiple aspects of your product and customers

How will I learn?

This is an interactive class using live, online instruction. Attendees will work on instructor-provided case studies and will also get a chance to apply best practices to their own product.