Analytics Master Class For Product and Design Professionals

Companies set goals. Product teams deliver features.

But they often aren't connected.

Meeting deadlines isn't enough to guarantee company success. Learn to connect the dots between a company's goals and the everyday work of individual teams.

Learn to manage technology development and make better decisions using quantitative data.

Who is this for?

The master class is ideal for Product Managers and Designers of every skill level who strive to use metrics to improve their product, decision making, stakeholder interaction and team dynamic.

What will I learn?

This is an interactive master class using live, online instruction. Attendees will work on instructor-provided case studies and will also get a chance to apply best practices to their own product.

Learnings include:

Breaking down company-wide goals into actionable team goals
Using analytics to tell the story of your product
Using analytics to guide decision making and prioritize work
Separating actionable outcomes from vanity outcomes
Identifying leading indicators and shortening the lag on lagging indicators
Spotting product weaknesses using metrics
Finding new product growth areas using analytics
Applying the right metrics for your business model and product type
Managing your product using analytics, not deadlines
Practicing and writing good Objectives and Key Results (OKRs) goals
Understanding which roles and responsibilities are needed to be successful with analytics
Designing the instrumentation of analytics technology into your products
Knowing which type of analytics tool to use to analyze the multiple aspects of your product and customers

What do attendees say?

“I got to think better about the backlog of our product/platform. This approach makes it easier to show the important features and to challenge incoming requests from product owners”

— Nicky Rutten, UX/UI Architect

“Loved the actionable recommendations about metrics. Very relatable to our business.”

— Erik Krause, Senior Manager of Product Management

“Really helped frame how to think and, more importantly, represent your ideas internally. It’s logical, intellectually honest in a consumable format for executives.”

— Saul Wolf, Senior Product Manager

Regular Price - Analytics Masters Class

$999.00

One time

Use success metrics to spot growth areas, find blind spots, make better decisions that make your product more accountable to the success of the company.

✓ Instructor: Jim Morris

✓ Minimum 10 participants

✓ Class time: 9am-10:30am PT

✓ Day of Week: Wednesdays

✓ Dates: May 22nd, 29th, June 5th, 12th, 19th

All master class are live online instruction

Instructor: Jim Morris

Course dates and times (5 sessions, 90 minutes)

Weds, May 22nd, 9am - 10:30am PT
Weds, May 29th, 9am - 10:30am PT
Weds, June 5th, 9am - 10:30am PT
Weds, June 12th, 9am - 10:30am PT
Weds, June 19th, 9am - 10:30am PT

What makes this master class different?

Jim discusses what's actually happening at real companies today. Attendees will finish the course with a set of approaches and tools they can apply immediately.

The course uses a variety of techniques beyond lecture to keep the sessions fun and informative including quick response, virtual whiteboard contributions, case study challenges, and more.

It is taught by Jim Morris, a successful Silicon Valley founder with 25+ years of experience, who currently coaches these techniques at startups, growth companies, and Fortune 100s.

Using many of these analytics techniques, Jim and his team grew a website from 0 to 60 million annual visitors within a couple years.

Jim graduated from Stanford University with a BS in Computer Science and currently lectures at UC Berkeley in Product Management.

What you’ll learn

Start with a Problem

Identify pain points. Check your assumptions. Connect with experts inside and outside of your company.
Strive for a Success Metric

Learn about and create different types of metrics (usage, satisfaction, business) to understand whether your customers are getting value from your product.
Find Customer and Business Outcomes

Use techniques from leading analytics thinkers to create Customer and Business Outcomes for your product.
Connect Success Metrics to Ultimate Outcome

Teams learn to link the ultimate outcome to their everyday work. Learn the difference between causation and correlation.
Change Analytics Culture

It’s not enough to build skills. Teams need to incorporate analytical thinking in every aspect of decision making to combat opinions.

FAQ

Sorry, we keep the classes on the small side to have a great class experience. This class will be offered again. Sign up on the newsletter to find out when.
You may cancel with a 100% refund 21 days before the class starts. There are no refunds after this deadline.
Please reach out to inf@productdiscoverygroup.com. The invoice must be paid 14 days before the start of the course.

Yes. We offer this workshop and the other workshops in a private setting for groups of 10 or more. Please reach out to info@productdiscoverygroup.com
This is a live online course and so we have to pick dates and times that are the most applicable. We look forward to offering different times of day in future courses.
Yes, there is a discount for purchasing 3 or more slots in the same course. They must be purchased all at the same time. Please reach out to info@productdiscoverygroup.com