Business of Software: Designing and Running Customer Interviews that Work

Customer interviews are a critical part of the process of building great products that customers want to buy but they are rarely done well.

In this workshop session, Jim will show why customer interviews should be an integral part of your product development process and what you can learn from them. Jim will demonstrate how to structure and run interviews that improve your product process before you conduct your own trial interviews in groups. You will learn why customer interviews should be a core and ongoing part of product management and how you can use the techniques and tools the best product teams use to build the products your customers will pay for.

Register here for the Business of Software Product Symposium.

This is the full agenda of the Product Symposium