David Bland hosted me on his podcast, “How I Tested That”.
We had a wide-ranging conversation about the wake-up call that pushed me from building first to testing first.
We talked about loyalty programs no one wanted, roadmaps filled with sequenced risk, AI prototypes that hallucinate and the uncomfortable reality that confidence often supplants evidence.
We also dig into something deeper: why smart teams ignore data, why leaders fall in love once an idea hits the roadmap, and why testing isn’t about better UX, it’s about real value.
Jim shares how he even tests his own teaching process for students at Berkeley.
From the podcast:
“We can build stuff. But if people don’t use it, we’re just creating product debt.”
