Discovery + AI Workshop
“I loved the hands on experience. it was awesome to learn in real time.”
“The material is the right size and Jim is great at delivering it. I liked the interactive examples and exercises ... not just reading slides.”
A Team-Based, Hands-On Approach to Learning
Discovery + AI is a fast-moving, highly interactive workshop that teaches the foundations of product discovery and shows you how to use AI to prototype and test ideas faster without turning discovery into a science fair.
Teams work on your real product problems (not generic case studies). We build concepts bottom-up, keep the flow crisp, and use a mix of “old school” paper worksheets and modern AI prototyping so the learning sticks. Expect practical frameworks, clear pitfalls (“what not to do”), and tangible takeaways you can apply immediately, across PM, UX, research, analytics, and engineering.
The AI portion is intentionally accessible: you’ll learn how to use AI to reduce friction (ideation, drafting, prototyping), while staying focused on the real goal, utility for users. You’ll leave aligned on the principle that saves teams months of thrash.
Plan a Discovery + AI Workshop for your teams
“Grounded in reality. I can start using this tonight”
The Product Discovery Workshop includes the following concepts:
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Product Discovery Overview
Learn when to do Discovery. Start by identifying top risks. Talk about the hard problems that the team is facing.
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Learn Together as a Team
Assemble a Core Discovery team with Product Manager, Designer, Tech Lead, and other important roles as needed. Learn to collaborate in real-time using working sessions.
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Find Problems & Opportunities
Identify pain points. Check your assumptions. Connect with experts inside and outside of your company.
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Opportunity Interviewing
Learn to interview customers so you can learn about and refine potential pain points without introducing bias.
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Unleash Creativity
What happens when you get stuck? How can you get unstuck? Learn useful brainstorming techniques.
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Design Effective Experiments
Which experiment type can extract the most useful learnings from users? Find a strong signal of demand, not just an opinion.
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Prototype Interviewing
What to say. What NOT to say. Learn to get feedback about prototypes and potential solutions without bias.
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Intro to AI Prototyping
Learn how and where AI fits into the product ideation and discovery workflow.
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AI Hackathon
Each attendee actually builds a working AI prototypes during the workshop.
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Plan for Continuous Discovery
What’s next for this product? Make a Product Discovery plan for the next quarter. Find and remove barriers to continuous discovery.
Additional details for the Product Discovery Workshop:
Minimum 10 participants
Takes place onsite or remote
All workshops led by Jim Morris
Jim coaches Product Management organizations in startups, growth companies, and Fortune 100s.
He's a Silicon Valley entrepreneur with over two decades of experience including an IPO ($450 million) and a buyout ($168 million). These days, he coaches Product leaders and teams to find product-market fit and accelerate growth across a variety of industries and business models.
Jim graduated from Stanford University with a BS in Computer Science and currently lectures at UC Berkeley in Product Management.