On January 13th, 2021, I spoke to the Silicon Valley Product Management Association about practical Product Discovery techniques.
How can you be customer-centric and hit your deadlines? Product discovery is the best way to validate and test ideas before they are sent to engineering. But teams have trouble being efficient at discovery. They fail to extract enough meaningful insights to make it worth the effort and so they go back to their bad habit of creating user experiences in a vacuum.
Drawing on 25 years of failures and successes in ecommerce, digital health, marketplaces, and other industries, Jim will explain how to use small experiments to make Product discovery efficient and valuable. You will learn concrete techniques, tips and advice on how to break down a user experience into small experiments that deliver actionable results.
Teams that use this small experiment approach:
Gain back time by being more efficient
Get better insights from their customer interviews
Save engineering time by avoiding mistakes
Conduct discovery more regularly