In early 2021, I sat down with David Shriner-Cahn to discuss Product Discovery and its impact on making apps, websites and software-powered technology that customers love.

We discuss:

• The need for product discovery [02:06]

• Choose your own adventure [05:42]

• Why product discovery is so important for the software industry [07:30]

• The secret behind Zoom’s success in a time of pandemic [09:43]

• The time is now for every company [11:18]

• The best companies where product discovery works well [12:52]

• The wrong things product teams focus on [14:37]

• A reflective process with multiple solutions [17:08]

• From shepherding a concept through a process to becoming a subject-matter expert [21:56]

• A pattern-matching ability that translates theory into practice [23:38]

• Unlocking innovation in companies and potential in employees [25:46]

Listen here.