In a year spent working remotely, many teams have skipped conversations with customers. These teams take a huge risk by spending engineering time on concepts that have never been put in front of actual users.

In this session, Jim will help you reverse this trend by conducting quick experiments with your customers. These Product Discovery efforts will help you extract actionable insights from customers and spark innovation in your product development.

Drawing on 25 years of failures and successes, this talk will focus on lessons learned and client-tested techniques that develop business and customer value in software-backed products and services. These can be applied across a variety of industries such as digital health, ecommerce, telecoms, insurance, finance, government, facilities tech, and technology services. Examples will be discussed from corporate and startup environments.

From his experience working with 60+ product development teams, Jim will share how to:

• Speed up product development using Product Discovery

• Avoid common blockers to doing Product Discovery

• Get better, more actionable insights from customer interviews

• Jumpstart your Product Discovery with ten concrete techniques

• Start doing Product Discovery every week at your company