How do Product teams find that next big idea?

Not everyone is Steve Jobs or Elon Musk, but they don't have to be.

It turns out that even ordinary product teams can discover extraordinary ideas.

By using the Product Discovery Cycle, teams can find new ideas, understand customer pain points, and test solutions quickly and cheaply all while staying aligned to company goals.

When teams move fast and seek customer input, they can cycle through ideas faster and find the great ones sooner.

During this presentation, attendees will hear case studies, examples and best practices learned from Jim's 25 years of building products using these Product Discovery Cycle techniques:

• Know your data and set numeric goals

• Involve engineers at every step of the Cycle

• Talk to customers often

• Create multiple solutions aimed at your customers top pain points

• Start by testing solutions with design prototypes

• Have your customers attempt to use these solutions

• Analyze the results

• Iterate, pivot, discard, or build
  

Part of the Path to Product-Led Growth series:

https://www.productmanagementtoday.com/webinar-series/14973/the-path-to-product-led-growth