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Conducting Product Discovery

📣 Jim Morris is the founder of the Product Discovery Group, through which he coaches product teams on idea development, user research, and testing with rapid prototypes. In this roundtable he explains how to use product discovery to test for value, viability, feasibility, and usability continuously, to minimize waste of precious development resources.

✅ Ideal for: Founders and Product leaders

⚙️ Key Takeaways:

• The value of a product discovery mindset versus traditional delivery

• When to pull up and make a big product discovery investment, and who you should involve

• Key steps in the product discovery process including techniques and frameworks to help prioritize ideas

• How to continue product discovery in parallel with development after your start building