See how PMs are using AI right now in their daily work. This session covers popular AI vendors that PMs use, examples of apps PMs have created, and where PMs are going next in using AI to power their day.

If a picture is worth a thousand words, an interactive prototype takes this to the next level. See how PMs, Designers, and Engineers are using vibe-coded prototypes to quickly manifest their ideas into working examples that can align stakeholders, test concept with users and act as the a high quality deliverable to engineering.

Use your constant stream of inbound ideas to reverse engineer problems and opportunities to work on. Create an Opportunity Assessment to capture next steps and drive alignment.

Why do users engage with your product? Where do they encounter problems? Where are the opportunities for improvement? Map the user journey and turn it into actionable next steps.

Learn efficient ways to understand customer needs not just their wants. Use specific questions and techniques to interview and listen to customers before you get to the solution phase.

AI is changing how we build product. How do we work now and how do we adopt the best practices of new ways of working? Learn how AI is affecting teamwork and collaboration.g

Getting the most out of a team is hard. Learn to develop every team member’s point of view while still keeping everyone on track towards your team’s goals.

The first idea is usually not the best idea. Learn several concrete techniques you can use today and get your team unstuck and back to innovating.

Don’t just go through the motions. A well-crafted prototype is worth more than a well-crafted set of interview questions. Learn how to structure an experiment that maximizes learnings while staying time efficient.

Talking to real customers reduces the risk of your product underperforming. But finding users can be hard. Learn to efficiently define, recruit and screen customers for interviews.

All team members can benefit from learning the ways AI has changed how we make prototypes. See real examples and a demo of AI prototyping.

Leverage a tried and true hypothesis-driven script refined over time with hundreds of interviews. Avoid asking biased questions. Learn what phrases and questions you can use instead. 

Get on the same page with your team. Learn how to make sense and take action from customer feedback sessions. Learn how to present your findings with confidence to multiple types of audiences.

What’s next for this product? Make a Product Discovery plan for the next quarter. Find and remove barriers to continuous discovery.

Teams and leaders struggle to focus their efforts. Whether you’re just improving a Key Performance Indicator (KPI) or striving to achieve a key result, learn how to lead your team and align your stakeholders by writing and communicating high quality metrics.

Don’t rely on lagging financial metrics to understand the success of your product. Find leading indicators and develop activated users by tracking and analyzing usage, engagement, satisfaction and milestone metrics.

Where should you focus your next efforts?Find product improvements and new product ideas by quantitatively analyzing your customer's journey. Segment users to find root causes.

Go deeper with Product Analytics to spot trends and make better decisions. Learn about metric pitfalls (misleading averages, vanity metrics, etc), metric game changers (leading indicators, proxy metrics, etc) and other advanced techniques (cohorts, visualizations, distributions, etc). Learn techniques to change your company culture to be more data-driven.

PMs have to work up and down the organization to get things done with no direct authority. Learn how different storytelling arcs can be used with different audiences to communicate and drive alignment from stakeholders to customers to team members.

The traditional roadmap is a trap. It’s attempts to drive alignment within the company but really just reinforces the feature factory mentality. Explain your strategy with an outcome-based roadmap that gives short-term certainty while providing focus for medium to long term direction.

When thinking about new markets and new customer segments, how can you see where the most potential lies? Learn to analyze markets, understand product differentiation and gauge how a new product might be successful.