Too often, ideas go straight from stakeholders to delivery.

How can your team focus on solving a real customer problem?

By understanding why they are building an idea, teams can ground their product decisions in customer and business realities.

In this summit, you'll learn how to perform user research with minimal resources, how to synthesize data easily, how to get product market fit and most importantly how to stay fit when you got there.

Akos Kiss-Dozsai, founder of Airtime UX, interviews me to discuss my experience with Product Market Fit (PMF).

PMF is the mantra of startups & VCs. But how do you know how to get there? What does PMF feel like? Is there anything afterwards?

My latest podcast is with Alex Smith discussing Where Product Meets Design. He cuts it down to 10 minutes which I love.

We talk about how to work with UX Researchers when you're doing squad-led user research and other topics.

I spoke virtually at the Product Management Summit held in Shanghai, China.

I did a compare and contrast on how NOT to conduct Product Discovery vs how to BEST do Product Discovery.

I covered the DOs and DONTs of managing teams doing Product Discovery.

Then I explained the best ways to run a discovery experiment to get the best feedback from users.

Companies set goals. Product teams deliver features. But they aren't connected. Consistent delivery isn't enough to guarantee company success. Learn to connect the dots between a company's goals and the everyday work of individual teams.

I led a dynamic discussion with 150+ Product Managers and Designers about how to design experiments that extract the best feedback from customers.

Join eight of the top product coaches in the world for a live, unscripted "long conversation."

It's a great line up with Nacho Bassino, Inês Liberato, Marton Gaspar, Randy Silver, Büşra Coşkuner, Christoph Steinlehner, Timoté Geimer

If you have to ask if you have hard market fit, you definitely don't have it.

People get really internally focused. Their bosses really demand the attention of product managers and engineers. The other internal stakeholders they try to dominate the conversation as if they know everything.

And I just don't think the hit rate of your average executive is that high because most startups are failing, right? So most ideas are not really working in the market.

And so what I want folks to do is really get out and talk to customers.

Speaking at the BAistanbul Conference:

Learn about Customer Interviewing. What’s a “bad” interview? What’s a “good” interview? Get actual resources to make your own great interviews.

Don't wait for a UX researcher. You can successfully interview customers. Learn when should you speak to customers and how can you get the most out of that precious time.

Don't wait for a UX researcher. You can successfully interview customers. Learn when should you speak to customers and how can you get the most out of that precious time.

Customer interviews are a critical part of the process of building great products that customers want to buy but they are rarely done well.

In this workshop session, Jim will show why customer interviews should be an integral part of your product development process and what you can learn from them.