Ideal for: Founders and Product leaders. Key Takeaways:

The value of a product discovery mindset versus traditional delivery

When to pull up and make a big product discovery investment, and who you should involve

Key steps in the product discovery process including techniques and frameworks to help prioritize ideas

How to continue product discovery in parallel with development after your start building

Join seasoned UX professionals and leaders, in kicking off our design process series next week. Presentations by:

Head of UX for Pie Insurance, Kevin Philpott on Blitz Research as well as Product Discovery Group founder Jim Morris teaching us about how to innovate with quick experiments.

So let's say you've got this interesting prototype you show it to users.

And they say, “oh i like this, that's interesting. i'd use this.”

i have to say after years of hearing this from hundreds of users that they're basically lying. They're not lying on purpose.

They just want to be nice to you.

I call this the “meh” feedback. So when you hear “that's interesting” or “i like this” don't walk away with validation.

Every Product team can and should seek out customer feedback. And not just about problems or opportunities.

Before you spend weeks or months building a solution, there should be a squad-led Discovery process to seek and incorporate customer feedback.

The "squad-led" part is the key. Otherwise, you will be dependent on someone else's priorities.

Delays are inevitable when I hear things like "I'll check with Marketing" or "we'll have to wait for our UX researcher to become available". 

From assembling the right team to crafting the right prototype to conducting the right customer interview, every organization can use Product Discovery to find great ideas sooner and accelerate growth. On June 14th, Jim Morris, Founder of the Product Discovery Group, will present concrete techniques you can start using immediately to weed out bad ideas and focus on the good ones from 25 years of mistakes and successes.

How do Product teams find that next big idea?

Not everyone is Steve Jobs or Elon Musk, but they don't have to be.

It turns out that even ordinary product teams can discover extraordinary ideas.

By using the Product Discovery Cycle, teams can find new ideas, understand customer pain points, and test solutions quickly and cheaply all while staying aligned to company goals.

An interview with Jim Morris. Jim's a product discovery & experimentation coach who wants teams to stop wasting their time with discovery if they're not going to do anything with it. He's currently running Product Discovery Group out in Silicon Valley.

Building a strong product culture isn’t easy, especially when your organization lacks the resources or expertise in supporting product-led discovery & delivery.

How do the best PMs succeed in this environment?

Please join us for a special PM mastermind session where seasoned Product Leaders will share their best practices, experiences, and tips for navigating these challenges effectively.

Jim presents concrete Product Discovery best practices that teams can start using immediately. He focuses on how to create quick experiments that drive valuable feedback while being easier to make and easier to analyze.