Drawing on 25 years of failures and successes, this talk will focus on lessons learned and client-tested techniques that develop business and customer value in software-backed products and services. These can be applied across a variety of industries such as digital health, ecommerce, telecoms, insurance, finance, government, facilities tech, and technology services. Examples will be discussed from corporate and startup environments.

Jim Morris is the founder of Product Discovery Group, serving as a mentor and coach to product teams to assist them with idea development, user testing, user research, and developing rapid prototypes. We chatted about his start in computer science, the companies he founded, and the way that public speaking has benefited his career.

Engineers have used agile methodology to achieve predictability and success. Product teams can do the same with Product Discovery. It starts by creating a growth mindset and developing empathy for customers. It continues by learning and executing Product Discovery techniques to find valuable problems and validate potential solutions.

We will be joined by a special guest, Jim Morris, a Product Discovery Coach. His organization, Product Discovery Group, has helped hundreds of people with product discovery. He's the expert on how to make interactions with customers easy, frequent and fruitful. By addressing risk upfront, working collaboratively and focusing on outcomes, product discovery techniques can help extract actionable insights from customers and spark innovation in your product development.

Jim Morris of the Product Discovery Group will lead a discussion on building a strong product discovery culture within your product team.

Topics will include:

-Creating the right types of cross functional teams to enable discovery

-Overview of most successful discovery techniques

-Removing common impediments to product discovery

-Incorporating product discovery into a "roadmap culture"

I spoke to the Silicon Valley Product Management Association about practical Product Discovery techniques.

In early 2021, I sat down with David Shriner-Cahn to discuss Product Discovery and its impact on making apps, websites and software-powered technology that customers love.