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These are insights about Product Management from my 25+ years of experience.


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The Product Discovery Valley of Death
Product Leaders Jim Morris Product Leaders Jim Morris

The Product Discovery Valley of Death

Many Product teams only listen to users in the beginning of the product development process.

After this initial research, they build their solution but don’t test it as they create it.

This gap in interacting with users (sometimes lasting months) is the Product Discovery Valley of Death.

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Stop “protecting” your engineer’s time
Product Leaders Jim Morris Product Leaders Jim Morris

Stop “protecting” your engineer’s time

Engineering leaders no longer include their engineers in developing the ideas they work on.

Leaders seem content to let the business folks work out the WHAT while engineering does the HOW. But this waterfall model of hand-offs has a dismal track record of innovation.

Instead, build morale and stimulate innovation by sending engineers early and often into the Product Discovery phase where we develop and shape ideas.

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