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Annual Operating Planning (AOP): A Practical Approach for Product Leaders
Product Leaders Jim Morris Product Leaders Jim Morris

Annual Operating Planning (AOP): A Practical Approach for Product Leaders

It’s the time of year where leaders in all organizations are planning for next year, creating an Annual Operation Plan (AOP).

While these plans may not always unfold exactly as envisioned, they create a shared understanding among leaders and teams about key priorities for the coming year.

I recently facilitated a roundtable with several leaders about annual planning and distilled the discussion into an approach that is less painful and more fruitful.

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Case Study: The Hidden Limits of Optimization
Product Leaders Jim Morris Product Leaders Jim Morris

Case Study: The Hidden Limits of Optimization

During my time in ecommerce, my team made some key adjustments leading up to the Christmas season with the goal of boosting conversion rates. We ran a multivariate test, tweaking elements in 7 critical areas on our most visited page type. Each area experimented with multiple variations, allowing us to test a wide range of possibilities.

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